The Beacon

Phone: (715) 536-4232

Address: 1297 Fairview Rd, Merrill, WI 54452

Note: Information may not include all products or services and is subject to change. Please check with the business for the most up-to-date information.

Hours

• Monday – Saturday: 10:30 AM – 10:30 PM
• Sunday: 11:00 AM – 11:00 PM

About the Business

Specifically, The Beacon operates as a highly welcoming historic local establishment. Furthermore, the building sits on Fairview Road in Merrill and has been owned by the same family since 1960. Undeniably, locals love this incredibly friendly neighborhood tavern and discount liquor store. Additionally, the energetic owner, Mike, provides a highly comfortable social environment. Therefore, you can expect genuinely excellent service during every visit.

First, the interior features an exceptionally well-stocked and inviting atmosphere. As a result, patrons easily unwind while browsing a massive selection of unique beverages. Moreover, the venue serves as a popular welcoming community destination with roots tracing all the way back to 1857. Consequently, friends frequently gather here to share great conversations and try new products together. Ultimately, this classic pub and store delivers a consistently excellent customer experience 365 days a year.

Services

• Liquor Store & Tastings: First, the establishment operates a full discount liquor store with shelves stacked incredibly high. Additionally, the staff offers fantastic public and private product sampling of their massive, unique beverage selection.
• Restaurant & Deli: Next, the kitchen cooks fantastic and incredibly delicious hot food for dine-in or takeout. Also, guests consistently appreciate utilizing the amazing deli and catering services for their events.
• DNR Licenses & Permits: Furthermore, the location proudly serves as Lincoln County’s longest-running DNR license outlet. Consequently, visitors highly appreciate easily acquiring hunting, fishing, and fire warden permits in one convenient stop.
• Gifts & Novelties: Finally, the management provides a highly fun selection of novelty gifts and certificates. As a result, customers comfortably shop for unique items while enjoying a great chat with the friendly staff.

Highlights

• Historic Family-Owned Establishment in Merrill (Open 365 Days a Year)
• Features a Massive Full Discount Liquor Store and Official DNR License Outlet
• Highly Rated for Delicious Deli Food and an Incredible Variety of Alcoholic Beverages